India's beauty and personal care market is booming, currently valued at a staggering $16.5 billion and growing at an impressive annual rate of 15%. Lip products take the lead, making up 50% of the market, while face products follow closely at 20%. However, with per capita consumption in India hovering around $12—significantly lower than the West's $30—there's ample room for growth. The industry can be broken down into three key areas: makeup and color cosmetics, skincare tailored for spec